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The American automobile magazine called the car "the gold-standard hybrid."
"The new Prius has proven itself the best new car on the market for the first time in 20 years," the company said on social media.
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It's the first time since 2004 the Prius has been named Car of the Year.
"It's remarkable how much we wrote about that game-changing 2004 Prius that still applies to its Car of the Year-winning successor two decades later," according to MotorTrend.