A limited edition Barbie that celebrates the centuries-old Mexican holiday Día de los Muertos is set to hit stores this month.
Toy manufacturer Mattel's Día de los Muertos Barbie comes in a floor-length embroidered dress splashed with vibrant colors signature to the holiday.
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Her face is painted in traditional face-paint representing the dead.
The doll has sparked mixed reaction online with some accusing Mattel of cultural appropriation.
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But its designer says he wants the doll to expand awareness about the holiday, also known as Day of the Dead.
The multi-day holiday, celebrated from Oct. 31 through Nov. 2, honors the lives of late loved ones.