FRESNO, Calif. (KFSN) -- The Fresno Grizzlies have unveiled their new season slogan ahead of the 2024 campaign.
From "Raise the Bear" in 2021, 2024 will be all about "G's Up."
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Team officials say it's rooted in the lyrics of G-Funk music in the early 90s.
The idea is aimed at elevating Downtown Fresno and serving as a rallying cry for the city.
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"Growlifornia" will be ready to rock in less than three months.
The Grizzlies' home opener is on April 9.