The campaign, titled, "Stay Home. Save Lives. Check In.", urges Californians to help combat social isolation and food insecurity among the 5.3 million Californians who are age 65 and up.
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The initiative asks state residents to check in on older neighbors with a call, a text or a physically-distanced door knock. The state is also asking local non-profits and faith-based groups to check in on senior citizens.
"It's incumbent on us to check in on the world's greatest generation," Newsom said in a Tuesday press conference.
With the initiative comes a hotline that allows people to get answers and get connected to the resources they need: 1-833-544-2374.
Newsom says the state's 211 system is also being used and can be utilized to connect seniors to services, such as help accessing grocery and medication delivery.
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Newsom also said the state will be sending mail to older residents with resources and information to help as the stay at home order continues in the state.
California Volunteers, a state office focused on community service, has also launched their Neighbor-to-Neighbor campaign, which calls on neighbors to aid elderly residents during the pandemic.
For more news coverage on the coronavirus and COVID-19 go to abc30.action.news/coronavirus/.