During a live stream, the flag -- deemed Kevin -- captured the hearts and minds of thousands as Florence lashed the North Carolina coast.
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Viewers watched as the storm grew closer to shore, battering Old Glory and ultimately, ripping it.
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The tattered flag was auctioned off $10,900 Sunday night.
In total, there were 96 bids for "Kevin."
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The owner of the tower said 100 percent of the proceeds will go directly to Hurricane Florence relief assistance through the Red Cross.
A live stream showing the new flag is back online.