Hustler Hollywood opens in Fresno, Larry Flynt a no-show

FRESNO, Calif. -- The grand opening of Hustler Hollywood, Fresno was celebrated on Saturday.

The store is located at Shaw near Fresno Street in the former Silver Dollar Hofbrau.

They had about 250 people there when doors first opened at six. The first 50 people who walked in after the event started received a special gift bag.

Hustler Hollywood faced some push-back from the City of Fresno which tried to block Flynt's store before construction even started. Hustler Hollywood filed a lawsuit and the city eventually gave in.

"The fact we got over the hurdle we had and... the bottom line was get this store open. And you know I think city and community has been very welcoming. We've had a phenomenal turnout since we soft opened over two weeks ago and... the community has really come out to support us, so we're all very, very pleased," said Spencer Delacruz, VP Corporate Development.

Hustler founder Larry Flynt was scheduled to make an appearance at Saturday's grand opening, but he did not show up. Company representatives did say that Flynt is excited about opening the Fresno location and promises to visit soon.