Pines Resort in Bass Lake named winner of 2022 Poppy Awards

BASS LAKE, Calif. (KFSN) -- The Pines Resort has been named the 2022 Poppy Awards winner for the Best Content Marketing in California.

The legendary get-away along Bass Lake is gaining statewide attention, with an award honoring hard work put in during the pandemic.

The resort provided its award-winning video detailing how it took on the challenges facing the tourism industry since 2020.

Like many hotels, they were forced to pivot services.

That included adding COVID-friendly live-streamed concerts, drive-thru events, collaborations with local businesses for giveaways, and selling meals for pick up and delivery.

This award recognized those efforts.

A panel of tourism experts helped choose the winner.